Advertising and audience data
Opt out of LiveIntent
LiveIntent is a data broker registered in California and based in New York, NY. A data broker collects and sells personal details about people it has no direct relationship with, so you never hear from it first. Ways to ask it: request by email, privacy page.
How to ask LiveIntent to remove your information
- Open LiveIntent's page on California privacy rights , the one it gave the state.
- Choose the request you want. California privacy law lets you ask a business to delete the personal information it holds about you, to stop selling or sharing it, and to tell you what it has.
- Keep a copy of what you send and the date. Some brokers ask you to confirm who you are before they act.
- Check again in a few months. Brokers can add you back when they refresh their records, so one request is not always the end of it.
What LiveIntent told California
This section is LiveIntent's own filing with the California Privacy Protection Agency's data broker registry, read on October 4, 2026. Ghostifier has not checked it.
- Registered as
- LiveIntent
- Registered in
- New York, NY
It reported that it collects sexual orientation, gender identity and expression and precise location.
In the past year it reported that it did not share or sell consumers' data with a foreign actor, the federal government, other state governments, law enforcement or a generative AI developer.
Requests it received in 2024
In 2024 it reported receiving 452,535 requests to delete. It fully complied with 452,535 (100%), partly complied with 0 and denied 0. The median time to respond was 4 days.
In 2024 it reported receiving 489,625 requests to opt out of sale or sharing. It fully complied with 489,625 (100%), partly complied with 0 and denied 0. The median time to respond was 4 days.
| Request | Received | Fully complied | Partly | Denied | Median days |
|---|---|---|---|---|---|
| Delete | 452,535 | 452,535 | 0 | 0 | 4 |
| Opt out of sale or sharing | 489,625 | 489,625 | 0 | 0 | 4 |
| Know what is collected | 3,211 | 3,211 | 0 | 0 | 4 |
| Know what is sold or shared | None reported | ||||
| Limit use of sensitive information | None reported | ||||
In its own words
During 2026 LiveIntent is migrating its consumer rights request portal from a homegrown platform that predates CPRA to a commercially available OneTrust system that will include enhancements to the user interface and to reporting capabilities.
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Ghostifier is not affiliated with the data brokers listed. Their names are used only to describe how to contact them.